We’ll show your ads in offices of companies you want to work with.

Making B2B sales easier

Did you know you can show digital ads directly to employees of the companies you want to win (and the ones you already work with) while they are browsing the internet at work in their actual office?

No cookies. No guesswork. Just real IP-based targeting straight to their screens. You reach all the real decision-makers, even the hidden ones. Sales got easier.

This ultra-precise targeting helps you support all stages of your sales funnel

How does it work?

We tap into top-tier IP address databases and use that data to target the exact buildings where your customers work every day. That means we can serve ads to everyone in the company-including decision-makers you already know, and the ones you don’t (yet). 

01

Advertise to the prospects you dream of working with.

The ones who don't know you (yet). Put your brand and content in front of them until they start Googling you.

02

Reach the ones who already know you.

They've been on your site. Maybe more than once. Give them a reason to book a call.

03

Stay in front of the ones you're already talking to.

Negotiating? Great. Keep showing up. Build trust. Look like the real deal.

04

Talk to your own existing customers.

Show them what else you've got. New content. New stuff.

Pricing

No complicated plans. No thinking twice. Just clear, scalable and affordable pricing 

ONLY

50€ a month per company

Included

Requirements

Why Collective ABM is better for B2B than retargeting

RETARGETING

COLLECTIVE ABM

Targeting

Just the folks who already came to your site. Probably already half-sold.

Everyone in the company. Gartner says enterprise buying teams can have 11 to 15 people. We get your ads in front of every one of them.

Sales Funnel Stage

Only hot leads. Bottom of the funnel. Too late to make a real impression.

Cold, warm, hot. We got you covered.

Reporting

Clicks. From who? No idea.

See which companies engage. Not random clicks.

Reach

Can't reach them unless they already came by.

Hit your dream accounts - no intro needed.

Build for B2B?

Built for chasing cart abandoners. In ecommerce. In 2012.

Hell yes. Made for long sales cycles and multiple stakeholders.

Still Curious?

Good. Smart people ask a lot. We like smart people

We believe the future of B2B marketing lies in precision, not noise. Our vision is a world where every B2B company can confidently reach the right accounts, at the right moment, with the right message — without wasting budget or compromising privacy.

To get there, we help B2Bs generate better leads by leveraging real-time insights, targeted digital advertising, and data-driven strategies. We empower businesses with the tools, expertise, and technology they need to identify, engage, and convert high-value prospects efficiently.

  1. Book Your Free Onboarding Session
    We recommend a one-on-one kickoff call with our ABM specialist to define your ideal customer segments (top, mid, or bottom of the funnel).
    Prefer to skip the session? No problem — you can stay in touch with us via email or messaging apps instead.
  2. Deploy Our IP-Tracking Script
    We’ll send you a lightweight tracking script to install on your website. Once it’s live, you’ll start seeing which companies are visiting your site in real time.
  3. Build and Launch Your Campaigns
    You’ll have full control to create, approve, and launch your campaigns. Need help with copy, design, or setup? Our team is ready to support you every step of the way.

How to Avoid Wasting Budget: Focus on the Right Companies

Not every company visiting your website is worth advertising to. To avoid wasting budget and improve efficiency, focus only on those that truly matter:

1. Tag High-Intent Companies Weekly (10 min/week)

  • Prioritize companies that visit key pages (e.g., pricing, solutions, case studies)
  • Look for strong engagement: multiple visits, time spent, key content viewed
  • Ignore irrelevant traffic like job seekers or B2C users

Example:

  • A company visited your site 3 times in one week
  • Spent over 17 minutes browsing your content
  • Viewed both product and pricing pages
  • Tag them as “Advertise: High Intent” and launch campaigns

2. Track the Right Pages (Not All Pages)

  • Exclude homepages if they attract generic or irrelevant traffic
  • Ensure tracking is active on product, service, and pricing pages
  • Need help? Contact help@collectiveabm.com

The result? Lower wasted spend. Higher ROI.

Yes!

Our global prospecting database includes 60M+ companies and millions of decision-maker contacts. With our Target product, you can:

  • Discover new prospects based on filters like revenue, industry, tech stack, job title, or location
  • Identify high-potential companies at the right moment
  • Launch programmatic ads directly to them — we handle the delivery

This is an optional add-on service, fully integrated with our web ID platform.

As with all our solutions: we do the work for you (and yes, you can get login access if you’d like).

No advanced setup needed. Most clients integrate via a Tag Manager — already used by 85% of companies. It’s fast, lightweight, and doesn’t require developer involvement. Our implementation team is ready to guide you step by step. Questions? Contact: hello@collectiveabm.com

Google Analytics 4 (GA4) no longer displays company names by default, as it doesn’t include an IP-to-company database — something our platform provides.

That’s why many businesses rely on Collective ABM to identify visiting companies and gain valuable insights into their website traffic. Yes, we can help you push company names directly into your GA4 account. Prefer to use our dashboard instead? That works too.

We can set up a real-time data stream into GA4 that integrates this information seamlessly, so you’ll see company names within your existing analytics workflow.

This setup is especially useful for companies with in-house analysts who use GA4 for audience development and deeper traffic insights.

If you’d like to enable company tracking in GA4, contact us to get started.

Want to learn more? Read our guide: How to set up the GA4 connector.

You are responsible for creating your own ads and delivering them to hello@collectiveabm.com

However, if you don’t have an agency or need additional support, we can connect you with our external experts who can create ads for a fixed fee of €100 per ad.

That said, we recommend working with your own agency, as they know your brand and messaging best. We’re happy to brief them and share best practices to ensure your ads are optimized for success.

We don’t rely on cookies — instead, we use IP addresses as the core identifier for companies. This is generally considered less intrusive, as it doesn’t track or identify individual users.

Operating without cookies improves user experience and simplifies compliance with evolving privacy regulations. While third-party cookies were once standard, browser policies are changing. For example, Google initially planned to phase out third-party cookies in Chrome by 2024, but reversed that decision in July 2024, shifting toward giving users more control over their preferences.

Benefits of going cookie-free:

  • No personal data is tracked — only company-wide engagement is analyzed
  • Ads still reach relevant decision-makers within each company
  • It’s easier to comply with GDPR and browser policy changes
  • You build greater trust with your audience

If you need to recognize repeat visits from the same person, cookie-based tracking is still possible — but for B2B use cases, our IP-based approach is often the better path.

Case Studies

A few real stories from clients using Collective – and what actually happened.

Who we are

We’re a bunch of sales, ad tech, and data folks who got tired of clunky tools—so we built the one we always wanted. Now we use it ourselves to make B2B sales easier.

Marcin

Marcin is the founder and longtime CEO of the company which is a global leader in the Ad Management industry.

Greg

Greg is the founder and CEO of the fast-growing software house. He previously worked in the advertising industry.

Fred

Fred has 20 years of experience in digital advertising. He spent the last five years at the world’s largest B2B data provider, where he led the global ABM managed service.